Walmart Introduces "Great for You" Brand

What's for dinner? Walmart plans to feature some of its house-brands with a green "Great for you" label this Spring. This is a campaign to offer healthier food options and fight childhood obesity. While the label will not provide any nutritional information, it will be affixed to in-house brands with lower fat, sugar, and artificial additives. About 20-25% of the Walmart house brands will meet the criteria. Walmart believes that it shouldn't cost you more to eat healthier.

The criterion is outlined at www.WalmartGreatForYou.com, and it focuses on all-natural food, including fruits, vegetables, whole-grain pastas, and low-fat dairy products. Foods that have too much fat, or too many artificial ingredients won't make the cut.

I commend Walmart for taking action to help everyone afford to eat healthier. As our nation's largest grocery retailer, this is a giant step for all Americans to live a healthier style. We will do our part to educate consumers of the benefits of eating healthier through monthly webinars, articles written by health and nutrition experts, and a network of restaurants, farmers, and organizations that promote wellness.

I know that the views vary greatly from person to person in regard to Walmart. This is why I would like to focus on the good things that anyone does to further the movement to eating healthier in America. We can't wait for the government, lobbyist, food manufacturers, and others to do the right thing for our health. The journey of a million miles starts with the first step. Great first step Walmart!