Did you see the advertisement for Chipotle Mexican Grill during the Grammy
Awards? If not, here's your chance to go Back
to the Start.
Coldplay’s haunting classic “The Scientist” is performed by country music legend Willie Nelson for the soundtrack of the short film entitled “Back to the Start.” The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.
The video has had immediate effects. Hurst, a former hog farmer who is now president of the Missouri Farm Bureau, notes that “The day after it ran, McDonald’s announced that it would require its pork suppliers to end the use of gestation crates.” And then Bon Appétit Management Company announced a comprehensive animal welfare policy that phases out gestation crates by 2015.
McDonald's one of largest fast food chains has been the headlines lately about their food supply practices. First the "Pink Slime" and now gestation crates. This goes to show the power of the internet and social media. Large corporations can longer hide behind a corporate veil like they once did. Companies are now forced to be more transparent which means better products and services for us the consumers.
Let's go back to start by educating ourselves about our food and where it comes from. Chipotle has shown us that consumers are willing to pay for a more sustainable food system. We shouldn't be willing to compromise our health and food system by putting more profit in the pockets of companies that care nothing our wellness or the wellbeing of animals.
Coldplay’s haunting classic “The Scientist” is performed by country music legend Willie Nelson for the soundtrack of the short film entitled “Back to the Start.” The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.
The video has had immediate effects. Hurst, a former hog farmer who is now president of the Missouri Farm Bureau, notes that “The day after it ran, McDonald’s announced that it would require its pork suppliers to end the use of gestation crates.” And then Bon Appétit Management Company announced a comprehensive animal welfare policy that phases out gestation crates by 2015.
McDonald's one of largest fast food chains has been the headlines lately about their food supply practices. First the "Pink Slime" and now gestation crates. This goes to show the power of the internet and social media. Large corporations can longer hide behind a corporate veil like they once did. Companies are now forced to be more transparent which means better products and services for us the consumers.
Let's go back to start by educating ourselves about our food and where it comes from. Chipotle has shown us that consumers are willing to pay for a more sustainable food system. We shouldn't be willing to compromise our health and food system by putting more profit in the pockets of companies that care nothing our wellness or the wellbeing of animals.
No comments:
Post a Comment